Why You Deserve to Prefer

by John Moyer
Co-founder of Daily Consciousness, Professional Hypnotists and YouTube Creator.

When I was a road comic in the 90s, I was stuck in traffic, on the Long Island Expressway, en route to a comedy gig one weekend. My car at the time had clocked over 150K miles. I had literally driven from border to border, coast to coast and everywhere in between a few times over performing stand up comedy.

Crawling in traffic, a familiar mechanical pattern arose: the engine started smoking like I was slow-cooking brisket under the hood. Then a familiar mental pattern arose. I thought once again, “I need a new car! I want a new car!”

But why did I want, or need a new car? Because at the time, I felt I wanted and needed to drive something that was comfortable and safe - not something that leaked self-esteem every time it stalled at a red light.

Eventually, my old car was beyond repair. I did get another car, but on a road comic’s budget, I still wasn’t much better off. I continued thinking, “I really want a brand new car!”

I didn’t know it then, but now I’ve come to understand a powerful concept. We toss around the words “need” and “want” like we’re starring in a dramatic hostage video addressed to the universe.

But what if that language is the reason life keeps us circling the same block?

Language is a Signal to Your Subconscious

This shift hit me when I first met my wife, Rachelle - who, for the record, doesn’t just assist people see the truth… she drags out the old stories from their mind and holds them up to the light. The results take limiting beliefs and melt them faster than the bad guys' faces from Indiana Jones when they opened the Arc of the Covenant.

She taught me, “Every time you say ‘I want’ or ‘I need,’ your subconscious hears ‘I don’t have’ or ‘I’m not it yet.’ And that’s exactly how it keeps creating you.

That turned on a lightbulb in me. The way we speak to ourselves becomes how we perceive ourselves. And how we perceive ourselves becomes the operating manual for how our subconscious executes reality.

The subconscious doesn’t process negation. It runs whatever code you feed it. And when you’re constantly telling it what you need and want, what you’re really reinforcing is lack.

This isn’t just woo - it’s neurological. According to Dr. Bruce Lipton’s research on subconscious programming, the mind operates 95% of the time from subconscious belief systems built through repetition and language. In other words: You’re manifesting with your vocabulary.

Need and Want = Lack Loops

Let’s break it down even further.

You tell yourself:

• “I need a better job.”

• “I want to lose weight.”

• “I want to be in a romantic relationship.”

What your subconscious hears:

• “I am someone with a lousy job.”

• “I am someone with an out of shape body.”

• “I am someone who’s alone and single.”

The result? Your mind does exactly what it’s told: It keeps you in a reality where you don’t have or isn’t there yet. It's staying consistent with the identity you’ve declared.

Psychologists have long studied the power of self-talk in behavior change. Studies from the Journal of Cognitive Therapy and Research confirm that negative internal statements activate emotional and physiological stress responses, which reinforce the very patterns people are trying to change.

When you say, “I want to change my life,” your subconscious is going to keep replaying those patterns that create you as someone who continually wants.

And repetition matters.

Over time, these micro-statements become macro-beliefs. And those beliefs become invisible chains. You’re doing all the meditating, the guided visualizations and cacao ceremonies - but still feeling out of alignment.

Because the spell you’re really casting is: “I’m separate from who I say I prefer to be.”

Prefer & Deserve: The Power Language Reframe

Here’s where everything changes.

When you switch from “need” and “want” to “prefer” and “deserve,” you create entirely new neural cues. Ones that speak from presence, not lack. Wholeness, not hunger.

You shift from reaching toward something, to owning your orientation to it.

Compare:

• “I want to be confident.” → “I prefer to feel confident.”

• “I need a break.” → “I deserve a break.”

It’s neurologically aligned.

The work of NLP (Neuro-Linguistic Programming) backs this up. NLP practitioners have long used language patterning to rewire emotional states and identity structures. By choosing words that suggest agency and ownership, you literally install new belief systems into the subconscious architecture.

Prefer signals clarity. Deserve signals worth. And your subconscious translates both into permission to receive.

Identity Changes Through Language

You might think these are just semantics, gimmicky little rebrands. But they’re far from it.

Every time you choose a phrase like “I deserve this” instead of “I want this,” you’re casting a vote for the version of you who already has the thing.

And when your identity begins to shift, your actions follow.

You start taking action more consistently because you prefer the feeling of momentum.

You start receiving opportunities because your mind knows you’re someone who is deserving of success.

Your language is either building the bridge, or building the wall.

Real Life Application: How to Rewire Your Scripts

Here are a few real-life examples of what I’ve started swapping:

• Instead of: “I need to post more.”
  → “I deserve to share all the content that resonates with me and that feels meaningful.”

• Instead of: “I want to grow my audience.”
  → “I prefer to attract those aligned with what I speak.”

It’s more effective. Because the mind is receiving a new message, and those new signals become the new default.

You’re no longer chasing alignment. You’re living in it - through your words, choices, and identity.

The Bottom Line: Speak Like It’s Already Yours

You don’t need to prove your worth. You deserve to live it.

You prefer to operate from the version of you who is aligned.

That’s the deeper magic Rachelle assisted me to see: That language isn’t how we describe our lives, it’s how we define and create it.

And when you get deliberate about the language you use - especially with yourself - you stop scripting your life like a trauma sequel and start narrating it like a reclamation story.

Rachelle and I even wrote and produced a song for our new album, Upgrades from the Universe called, “Speak the Code” (I Prefer, I Deserve). It’s a banger, and a lot of fun. Think, Pitbull’s performing for your subconscious mind.

I’m also happy to say that over the last twenty years I’ve been able to drive the new cars I prefer and deserve. I swapped the hostage script for more powerful language.

You deserve to speak that way too. Your subconscious is following your instructions.

Speak accordingly.

And check out our new album. Listen to “Speak the Code” on repeat.

Speak the Code (I Prefer, I Deserve) is from our album, Upgrades from the Universe.

Streaming on all music platforms. Also available for download from our Bandcamp Platform.